Nov 22, 2024

2014-2015 Catalog (never published – original transition from digarc)

2014-2015 Catalog (never published – original transition from digarc) [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

Marketing Management: Associate of Applied Science (CTE)

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67 credits minimum

Management and Marketing Division
Taylorsville Redwood Campus, BB 109
General Information, (801) 957-4073
Program Information, (801) 957-4470
www.slcc.edu/marketingmanagement
Academic Advisor, BB 132A, (801) 957-4323

Program Faculty:
Professors − Rolayne Day, Curtis W. Youngman

Program Description: Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics and purchasing. Information management, customer service and public relations are also important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

General Education and elective courses provide training in effective oral and written communication and human relations skills. BUS 1050 and MKTG 1050 are taught using group and team activities in the learning process to develop the students’ interactive skills to build human values and ethics.

Students who are interested in pursuing courses leading to a Bachelor’s degree in Marketing should follow the courses listed in the Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.

Career Opportunities: Virtually every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. Popular job titles include: Account Executive Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative, or Public Relations Specialist.

Transfer/Articulation Information: The SLCC Marketing Management Associate of Applied Science degree is a terminal 2-year degree program. However, several courses are transferrable to other institutions and apply to Marketing Bachelor’s degree programs. An articulation agreement exists between Salt Lake Community College AAS in Marketing Management and Weber State University BS in Technical Sales. Students will be required to complete the remaining General Education Requirements and upper-division major course work to complete the BS degree.

Total Program/Course Fees: Some course may contain lab fees

Estimated Cost for Students: The estimated cost for textbooks per semester is $300.

Estimated Time to Completion: If students follow the sample schedule, time to completion is four semesters.

Specialized Accreditation: The Marketing Management associate degree program is accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation represents the achievement of meeting the high national standards established for associate degree-granting business programs.

Program Student Learning Outcomes	Related College-Wide Student Learning Outcomes
Students will acquire substantive knowledge when they: Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques Create and deliver effective visual and oral marketing presentations Perform Data analyses: Analyze demographic and psychographic data Conduct and analyze primary and secondary research Develop survey tools and analyze resulting quantitative data Set up focus groups and analyze resulting quantitative data	1 - Substantive Knowledge
The students will communicate effectively when they: Work in teams While presenting analyses on case studies and business scenarios	2 - Communicate Effectively
The students will develop quantitative literacy when they: Choose and perform appropriate analyses for quantitative and qualitative data	3 - Develop Quantitative Literacy
The students will think critically when they: Extract relevant data from complex information, process it appropriately, and draw reasonable conclusions.	4 - Think Critically
The students will engage in Civic engagement and/or work professionally when they: Understand the ethical considerations that are inherently involved in business Engaged in principled dialogue on civic issues involving local businesses	5 - Civic Engagement and/or Working Professionally

General Education Requirements

Core Skills:

Composition (EN) 3 Credits

ENGL 1010 - Intro to Writing (EN)

Quantitative Studies (QS) 3 Credits

FIN 1380 - Financial Mathematics (QS) or
Any approved QS course

Communication (CM) 3 Credits

Human Relations (HR) 2-3 Credits

MKTG 1010 - Customer Service (HR)

Distribution Areas: (6 Credits)

Choose an additional six credits from at least two of the following distribution areas.

Biological Science (BS)	3-4
Fine Arts (FA)	3-4
Humanities (HU)	3
Interdisciplinary (ID)	3
Physical Science (PS)	3
Social Science (SS)	3

NOTE: BUS 1050 and MKTG 1050 fulfill major course requirements and cannot be taken as General Education courses.

Required Courses: (47 Credits)

Elective Courses: (Select 3 Credits from the Following)

MGT 2070 - Human Resource Management
MGT 2600 - International Trade/Business
MKTG 1900 - Special Projects (DECA) *
MKTG 1910 - Event Marketing *
MKTG 2000 - Marketing CO-OP Education *
MKTG 2990 - Current Topics in Marketing *
*Can be taken as an elective if not taken as a required course.

Sample Schedule

Advising Notes:

Marketing majors must complete each of the required marketing classes with a 2.4 (C+) GPA or higher. Students receiving lower than 2.4 in any marketing course cannot proceed without approval from the instructor.

It is the student’s responsibility to examine each course description for details of prerequisite classes. Those prerequisites must be satisfied before the designated class may be taken. Students who wish to take the CIS 1020 Computer Essentials challenge exam are advised to review the information at www.slcc.edu/csis. An 80% or higher is required on each section of the test. Once the exam is passed, a P is posted to the transcript and credit is awarded.

Cooperative Education is the College’s program for recognizing and rewarding new learning associated with study-related employment in a business, industrial or government work environment. Credit earned from MKTG 2000 is applied toward graduation requirements as a marketing elective credit. Contact the Cooperative Education Department at (801) 957-4014. The Department strongly recommends that students enhance their employment opportunities through Cooperative Education as soon as skills permit, to complement the certificate or degree.

SLCC Catalog