May 02, 2024  
2014-2015 Catalog (never published – original transition from digarc) 
    
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2014-2015 Catalog (never published – original transition from digarc) [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

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MKTG 1050 - Consumerism (ID)

Credits: 3
This course explores marketing from the consumers’ perspective. Students will learn to critically evaluate messages communicated through marketing media and determine the impact on individual behavior and society as a whole.


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