MGT 2750 - Launch Your Business

Credits: 3

This course teaches students to identify and validate a business opportunity mitigating costly errors, then build a solid ‘go-to-market’ strategy to successfully launch the business. It uses a proven iterative process that drives opportunity and strategy based on real customer feedback, which validates the product or service and the business model, creating a quick path to revenue.

Semesters Offered: All

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