COMM 2300 - Public Relations

Credits: 3

Introduces the fundamentals, theory and practice of strategic public relations and its intersection with marketing and advertising in a digitally converged world. Includes survey of tools, principles and practices utilizing traditional and digital platforms. Prepares students for advanced study in strategic communication and establishes the groundwork for professional practice. It is recommended students complete COMM 1500 and ENGL 1010 prior to taking this course.

Semesters Offered: Fall & Spring

Click here for searchable class schedule