Associate of Applied Science | 67 credits minimum
Management and Marketing Division
Taylorsville Redwood Campus BB 115
General Information 801-957-4073
Program Information 801-957-4470
Program Website
Academic and Career Advising
Program Faculty
Assistant Professors - Ahmad Kareh, A.C. Cox, Jen Klenk, Whitney Wilkinson
Program Description
Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics, and purchasing. Information management, customer service and public relations are also important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.
Students who are interested in pursuing courses leading to a Bachelor’s degree in Marketing should follow the courses listed in the Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.
Career Opportunities
Virtually every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. Popular job titles include: Account Executive, Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative, or Public Relations Specialist, or social media or digital marketing.
Transfer/Articulation Information
The SLCC Marketing Management Associate of Applied Science degree is a terminal 2-year degree program. However, several courses are transferrable to other institutions and apply to Marketing Bachelor’s degree programs. An articulation agreement exists between Salt Lake Community College’s AAS in Marketing Management and Weber State University’s BS in Professional Sales. Students will be required to complete the remaining General Education Requirements and upper-division major course work to complete the BS degree.
Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx
The estimated cost for textbooks per semester is $500. Some Marketing courses may have an additional course fee. Check the course description and schedule for additional fees.
Estimated Time to Completion
If students follow the sample schedule, time to completion is four semesters.
| Program Student Learning Outcomes |
Related College-Wide Student Learning Outcomes |
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1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy |
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Acquire substantive knowledge when they synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques. Create and deliver effective visual and oral marketing presentations.
Perform Data analyses:
- Analyze demographic and psychographic data
- Conduct and analyze primary and secondary research
- Develop survey tools and analyze resulting quantitative data
- Set up focus groups and analyze resulting qualitative data
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1
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Communicate effectively when they work in teams and while presenting analyses on case studies and business scenarios.
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2
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Develop quantitative literacy when they choose and performing appropriate analyses for quantitative and qualitative data.
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3
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Think critically when they extract relevant data from complex information, process it appropriately, and draw reasonable conclusions.
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4
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Engage in Civic engagement and/or work professionally when they understand the ethical considerations that are inherently involved in business, and engaged in principled dialogue on civic issues involving local businesses.
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5
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