16 credits minimum

Management and Marketing Division
Taylorsville Redwood Campus, BB 109
General Information, (801) 957- 4073
Program Information, (801) 957- 4470
http://www.slcc.edu/businessmanagement/
Academic Advisor, Taylorsville Redwood Campus BB 132A, (801) 957-4323

Program Faculty:
Professors: Rolayne Day, Curtis Youngman

Program Description: The Certificate of Proficiency in Marketing Essentials provides the foundational study of Marketing upon which students can build their skills in the Marketing career field.

Career Opportunities: There are many options to careers in marketing. Marketing can be defined as being the intermediary function between product development and sales. The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. There are career tracks in marketing that you can follow. You can find many opportunities in marketing in the following categories:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations

The marketing field covers a broad range of career paths, from the creative to the analytical:

• At the entry level, you find media buyers responsible for purchasing advertising time and materials.
• At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design and help with marketing strategy.
• Public relations assistants help relate a company’s goals to the public, through press releases, research, press coordination and events.

These entry-level marketing career paths may lead to a job in product or brand management, in which you would be responsible for the success of a brand in a competitive marketplace. Or you may decide to go into market research, the information-gathering arm of marketing. Experienced marketing professionals often start their own businesses or go into senior positions at companies or marketing firms. The marketing field is demanding and competitive, but offers great rewards for those with talent and the drive to excel.

For complete competence in Marketing Management, these courses should be complemented with other career specific, skill building courses. This Certificate of Proficiency may be used as a stackable credential for other Business AS or AAS degrees.

Estimated Cost for Students: In addition to SLCC tuition and fees http://www.slcc.edu/cashiering/tuitionfees.asp, the estimated cost of books is $300 per semester.

Estimated Time to Completion: Approximately one semester.

Note: This Certificate of Proficiency is not eligible for financial aid. However, courses within the certificate may be eligible if taken as part of a financial aid eligible program. The certificate is financial aid eligible, if you plan to stack it with other certificates, which will lead to a Certificate of Completion or AAS degree. Please check with the Financial Aid Office to determine if your classes are eligible.

Program Student Learning Outcomes	Related College-Wide Student Learning Outcomes
Demonstrate an understanding of the promotional mix through the development of a promotional/advertising campaign.	1 - Acquire Substantive Knowledge
Develop an understanding of the importance of sales in marketing through simulated sales presentations.	1 - Acquire Substantive Knowledge
Use business data and information for decision making on a level appropriate for a first-year student.	4 - Think Critically and Creatively
Create and deliver effective presentations that include visual and oral communication methods to peers.	2- Communicate Effectively