16 credits minimum

Management and Marketing Division
Taylorsville Redwood Campus, BB 109
General Information, (801) 957- 4073
Program Information, (801) 957-4470
http://www.slcc.edu/businessmanagement/
Academic Advisor, Taylorsville Redwood Campus BB 132A, (801) 957-4323

Program Faculty:
Professors: Rolayne Day, Curtis Youngman

Program Description: The Certificate of Proficiency in Advanced Marketing provides the specialized skills needed for students to enter a specific area of the Marketing field or advance more rapidly into a Marketing area.

Career Opportunities: There are many options to careers in marketing. Marketing can be defined as being the intermediary function between product development and sales. The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. There are career tracks in marketing that you can follow. You can find many opportunities in marketing in the following categories:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations

The marketing field covers a broad range of career paths, from the creative to the analytical:

• At the entry level, you find media buyers responsible for purchasing advertising time and materials.
• At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design and help with marketing strategy.
• Public relations assistants help relate a company’s goals to the public, through press releases, research, press coordination and events.

These entry-level marketing career paths may lead to a job in product or brand management, in which you would be responsible for the success of a brand in a competitive marketplace. Or you may decide to go into market research, the information-gathering arm of marketing. Experienced marketing professionals often start their own businesses or go into senior positions at companies or marketing firms. The marketing field is demanding and competitive, but offers great rewards for those with talent and the drive to excel.

The Certificate of Proficiency in Advanced Marketing provides complete competence in an entry-level position in Marketing Management. The Certificate of Proficiency in Advanced Marketing is designed to build upon or “stack” onto the Certificate of Proficiency in Marketing Essentials. This Certificates of Proficiency may be used as stackable credentials for the Marketing Management AAS or other Business AS or AAS degrees.

Estimated Cost for Students: In addition to SLCC tuition and fees http://www.slcc.edu/cashiering/tuitionfees.asp, the estimated cost of books is $300 per semester.

Estimated Time to Completion: Approximately one semester.

Note: This Certificate of Proficiency is not eligible for financial aid. However, courses within the certificate may be eligible if taken as part of a financial aid eligible program. The certificate is financial aid eligible, if you plan to stack it with other certificates, which will lead to a Certificate of Completion or AAS degree. Please check with the Financial Aid Office to determine if your classes are eligible.

Program Student Learning Outcomes	Related College-Wide Student Learning Outcomes
1.1 Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques. 1.2 Create and deliver effective visual and oral marketing presentations. 1.3 Perform data analyses: Analyze demographic and psychographic data. Conduct and analyze primary and secondary research. Develop survey tools and analyze resulting quantitative data. Set up focus groups and analyze resulting qualitative data.	1 - Acquire Substantive Knowledge
4.1 Demonstrate an ability to provide solutions to marketing scenarios.	4 - Critical Thinking
6.1 Communicate effectively while working in teams.	6 - Work with others Professionally & Constructively
7.1 Extract relevant data from information resources, process it appropriately, and draw reasonable conclusions.	7 - Develop Computer & Information Literacy