37 credits minimum
Management and Marketing Division
Taylorsville Redwood Campus, BB 109
General Information, (801) 957-4073
Program Information, (801) 957- 4470
www.slcc.edu/marketingmanagement
Academic Advisor, BB 132A, (801) 957-4323
Program Faculty:
Professors − Rolayne Day, Curtis W. Youngman
Program Description: Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics and purchasing. Information management, customer service and public relations are also important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.
This program is a one-year course of study surveying essentials of marketing management to include the study of business theory and principles which are important in both a national and global perspective.
Students who are interested in pursuing courses leading to a Bachelor’s Degree in Marketing Management areas should follow the courses listed in Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.
Career Opportunities: Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative
Total Program/Course Fees: Some courses may have lab fees
Estimated Cost for Students: The estimated cost for textbooks per semester is $300.
Estimated Time to Completion: If students follow the proposed sample schedule outline, time to completion is 2 semesters.
| Program Student Learning Outcomes |
Related College-Wide Student Learning Outcomes |
|
Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques.
Create and deliver effective visual and oral marketing presentations.
|
1 - Substantive Knowledge |
| Communicate effectively by working in teams and presenting analyses on case studies and business scenarios |
2 - Communicate Effectively |
| Solve marketing research problems by choosing and applying appropriate mathematical techniques |
3 - Develop Quantitative Literacy |
| Think critically by extracting relevant data from information resources, processing it appropriately, and drawing reasonable conclusions. By demonstrating ability to provide solutions to marketing scenarios. |
4 - Think Critically |
| Be civically engaged by participating in educational and/or service learning projects. |
5 - Civic Engagement and/or Working Professionally |
