Dec 04, 2024  
2021-2022 SLCC General Catalog 
    
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2021-2022 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

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MKTG 1120 - Facebook: Marketing Analytics & Performance Optimization

Credits: 3
This course provides students with the skills needed to analyze results of marketing efforts, ensuring efficient use of resources, and providing data-driven insights into what is and isn’t working from a marketing perspective. Students learn about factors that drive conversion optimize efforts using data and A/B testing.

Recommended Prerequisite: MKTG 1100  
Recommended Corequisite: MKTG 1100  
Semester: Fall


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