Dec 04, 2024  
2021-2022 SLCC General Catalog 
    
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2021-2022 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

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MKTG 1100 - Facebook: Foundations and Strategy of Online Marketing

Credits: 3
This course is designed to introduce students to the basics of Digital Marketing. It aims to develop an understanding of marketing and provide a framework to think about concepts such as the marketing funnel, segmentation, unique value propositions, and metrics. The course culminates in a final project in which students create a digital marketing plan for a company of their choice.

Semester: All


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