Apr 30, 2024  
2020-2021 SLCC General Catalog 
    
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2020-2021 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

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MKTG 1150 - Facebook: Email Marketing

Credits: 3
In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for, and best practices for email copy. The course will also touch upon more complex email practices such as automation and how to outline an email campaign.

Recommended Prerequisite: MKTG 1100  
Recommended Corequisite: MKTG 1100  
Semester: Spring


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