Apr 01, 2023  
2016-2017 SLCC General Catalog 

Marketing Management: CC (CTE)

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Certificate of Completion l 37 credits minimum

Management, Marketing, and Legal Studies Division
Taylorsville Redwood Campus, BB 109
General Information, (801) 957-4073
Program Information, (801) 957- 4470

Academic and Career Advising
Academic Advisor, BB 132A, (801) 957-4323

Program Faculty:
Assistant Professors ‒ Ahmad Kareh, Joel Watson

Program Description: Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics, and purchasing. Information management, customer service and public relations are also important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

This program is a one-year course of study surveying essentials of marketing management to include the study of business theory and principles which are important in both national and global perspectives.

Students who are interested in pursuing courses leading to a Bachelor’s Degree in Marketing Management areas should follow the courses listed in Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.

Career Opportunities: Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative

Total Program/Course Fees: Some courses may have lab fees.

Estimated Cost for Students: The estimated cost for textbooks per semester is $500.

Estimated Time to Completion: If students follow the proposed sample schedule outline, time to completion is 2 semesters.

Program Student Learning Outcomes Related College-Wide Student Learning Outcomes
  1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy

a. Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques.

b. Create and deliver effective visual and oral marketing presentations.

1 - Substantive Knowledge
a. Communicate effectively by working in teams and presenting analyses on case studies and business scenarios. 2 - Communicate Effectively
a. Solve marketing research problems by choosing and applying appropriate mathematical techniques. 3 - Develop Quantitative Literacy
a. Think critically by extracting relevant data from information resources, processing it appropriately, and drawing reasonable conclusions by demonstrating ability to provide solutions to marketing scenarios. 4 - Think Critically
a. Be civically engaged by participating in educational and/or service learning projects. 5 - Civic Engagement and/or Working Professionally

Sample Schedule

Advising Notes:

Students who need to take preparatory classes to meet the requirements of first semester courses should plan on extra time to complete the program. The classes designed to assist students in reaching the skill level necessary to enter the certificate and degree programs are computer applications and MATH 0990 . Any class in the preparatory skills may be waived for students who can demonstrate equivalent skills.

It is the student’s responsibility to examine each course description for details of prerequisite classes. Those prerequisites must be satisfied before a class may be taken.

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