Marketing Management: AAS (CTE)

Associate of Applied Science | 67 credits minimum

Program Website
Academic Advising

Program Description
Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics, and purchasing. Information management, customer service and public relations are also important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

Students who are interested in pursuing courses leading to a Bachelor’s degree in Marketing should follow the courses listed in the Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.

Career Opportunities
Virtually every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. Popular job titles include: Account Executive, Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative, or Public Relations Specialist, or social media or digital marketing.

Transfer/Articulation Information
Please refer to the Student Resources section of the SLCC University Transfer webpage.

Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx

NOTE: Fees may vary based upon specific registration and are subject to change.

General Education Requirements

Complete all General Education courses. Refer to Notes for program specific requirements and recommendations.

Associate of Applied Science Degree (AAS) General Education Requirements

Program General Education Notes

RECOMMENDED:

Quantitative Studies (QS): FIN 1380

Communication (CM): BUS 2200

Human Relations (HR): MKTG 1960

If you take a course to fulfill a Gen Ed requirement, you may NOT count it also as a degree requirement/elective, and vice versa.

Program Requirements

Required Courses (49 Credits)

Elective Courses (3 Credits)

Select from the following:

Time to Completion & Graduation Map

Marketing Management AAS: Full-time
If students follow the sample schedule, time to completion is four semesters.

Program Learning Outcomes

Program learning outcome alignment with Student Learning Outcomes in brackets.

Acquire substantive knowledge when synthesizing an understanding of marketing theory and practical application of marketing techniques. [1]
Create and deliver effective visual and oral marketing presentations. [2]
Perform Data analyses: analyze demographic and psychographic data, conduct and analyze primary and secondary research, develop survey tools and analyze resulting quantitative data, set up focus groups and analyze resulting qualitative data. [3,4,8,9]
Communicate effectively when working in teams and while presenting analyses on case studies and business scenarios. [2,4,5,7]
Think critically when they extract relevant data from complex information, process it appropriately, and draw reasonable conclusions. [4]
Engage in Civic engagement and/or work professionally when they understand the ethical considerations that are inherently involved in business and engaged in principled dialogue on civic issues involving local businesses. [6]