Jul 14, 2024  
2022-2023 SLCC General Catalog 

Facebook Digital Marketing: CP (CTE)

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Certificate of Proficiency | 18 credits

Program Website
Academic and Career Advising

Program Description
Through this program, students will acquire the skills necessary for a successful career in Digital Marketing with an emphasis on the Facebook (Instagram) Social Media Network.

Career Opportunities
Digital marketing jobs are growing 20% per year. Over 50% of all marketing expenditures in the US goes towards digital marketing. Entry-level digital marketing jobs have grown 20% annually over the last 5 years including roles as Digital Marketing Coordinators, Social Media Coordinators SEO/Backlink Specialists, and Email Marketers. The salary range for Digital Marketing & Social Media Marketing entry-level positions range from $36K to $70K. Students walk away with a strong understanding of core concepts including marketing positioning, brand positioning, targeting and segmentation, and marketing channel metrics.

Transfer/Articulation Information
The certificate by itself is not designed to transfer. However, some of the courses may articulate with other institutions as elective credit. Please see an academic advisor for information regarding course transfers.

Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx

Program Requirements

Time to Completion & Graduation Map

  • Facebook Digital Marketing CP: Part-time  
  • Time to completion is two semesters based on a full-time minimum of 15 credits per semester. Less than 15 credits per semester will increase time to completion.

Program Learning Outcomes

Program learning outcome alignment with Student Learning Outcomes  in brackets.

  • Identify best practices to market a product or service in an online environment. [1,2,4,5]
  • Estimate the costs of an online marketing campaign. [3]
  • Explain the fundamentals of online marketing psychology and buying motivations. [2]
  • Identify the best online marketing platforms for a given project. [4]
  • Measure the effectiveness of online marketing campaigns. [3,8,9]
  • Develop marketing plans using a variety of tools and frameworks. [2]
  • Deduce marketing analytics results in an online environment. [3]
  • Demonstrate the ability to create recommendations based on key feedback metrics. [1,2,4]

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