Nov 21, 2024  
2022-2023 SLCC General Catalog 
    
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2022-2023 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

Digital Marketing: CP (CTE)

Certificate of Proficiency | 17 credits

Academic and Career Advising
Academic Advisor

Program Description
The Certificate of Proficiency in Digital Marketing combines principles from marketing, design, and writing to prepare students for an innovative marketing role relevant in today’s rapidly shifting marketplace.

Career Opportunities
As digital branding continues to grow, social media and online customer interaction are becoming core skills that employers are expecting from marketers.  The marketer today also assumes the roles of the blogger, the graphic designer, and the social media expert in a company.  With the control of the brand shifting to the consumer it is increasingly important for marketing professionals to find a new approach to communicating in the digital age.  The field is constantly growing and there is a need to prepare students with the skills that will give them a well rounded background to succeed in the digital marketing industry.   The salary range for Digital Marketing & Social Media Marketing entry-level positions range from $36K to 70K.

The marketing field covers a broad range of career paths, from the creative to the analytical.

For complete competence in Digital Marketing, these courses should be complemented with other career specific, skill building courses.  This Certificate of Proficiency may be used as a stackable credential for the AAS in Business Administration.

Transfer/Articulation Information
The certificate by itself is not designed to transfer. However, some of the courses may articulate with other institutions.  Please see academic advisor for information regarding course transfers.

Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx
Course fees: $205

Note: Fees vary based upon specific registration and are subject to changes.

Note: This Certificate of Proficiency is not eligible for financial aid. However, courses within the certificate may be eligible if taken as part of a financial aid eligible program such as an AS or AAS degree. Please check with the Financial Aid Office to determine course and program eligibility.

Program Requirements

Required Courses (15 Credits)

Elective Courses (2-3 credits)

Choose 1 course from the following

Time to Completion & Graduation Map

Program Learning Outcomes

Program learning outcome alignment with Student Learning Outcomes  in brackets.

  • Demonstrate an understanding of core concepts of marketing in business. [1]
  • Develop an understanding of the importance of digital media in the marketing field. [1]
  • Understand design concepts and tools to execute marketing campaigns. [4,5]
  • Able to develop marketing strategy and integrated marketing communications plan with unique marketing mix for specific products. [4,5]
  • Develop written communication skills for a profession in digital marketing. [2]