Certificate of Proficiency | 18 credits
Marketing Management Division
Taylorsville Redwood Campus
General Information 801-957-4073
Program Information 801-957-4475
Program Website
Academic and Career Advising
Program Faculty
Ashley Cox, Jen Klenk, Ahmad Kareh, Whitney Wilkinson
Program Description
Through this program, students will acquire the skills necessary for a successful career in Digital Marketing with an emphasis on the Facebook (Instagram) Social Media Network.
Career Opportunities
Digital marketing jobs are growing 20% per year. Over 50% of all marketing expenditures in the US goes towards digital marketing. Entry-level digital marketing jobs have grown 20% annually over the last 5 years including roles as Digital Marketing Coordinators, Social Media Coordinators SEO/Backlink Specialists, and Email Marketers. The salary range for Digital Marketing & Social Media Marketing entry-level positions range from $36K to $70K. Students walk away with a strong understanding of core concepts including marketing positioning, brand positioning, targeting and segmentation, and marketing channel metrics.
Transfer/Articulation Information
The certificate by itself is not designed to transfer. However, some of the courses may articulate with other institutions as elective credit. Please see an academic advisor for information regarding course transfers.
Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx
Course Fees: $40 per semester online course fee per course
Estimated Time to Completion
Time to completion is two semesters based on a full-time minimum of 15 credits per semester. Less than 15 credits per semester will increase time to completion.
Program Entry Requirements
Admissions to Salt Lake Community College
| Program Student Learning Outcomes |
Related College-Wide Student Learning Outcomes |
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1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy
8 - Develop lifelong wellness
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Identify best practices to market a product or service in an online environment.
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1, 2, 4
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Estimate the costs of an online marketing campaign.
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3
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Explain the fundamentals of online marketing psychology and buying motivations.
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2
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Identify the best online marketing platforms for a given project.
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4
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Measure the effectiveness of online marketing campaigns.
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3, 7
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Develop marketing plans using a variety of tools and frameworks.
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2
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Deduce marketing analytics results in an online environment.
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3
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Demonstrate the ability to create recommendations based on key feedback metrics.
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1, 2, 4
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