Feb 01, 2023  
2021-2022 SLCC General Catalog 

Marketing Essentials: CP (CTE)

Certificate of Proficiency | 16 credits minimum

Management and Marketing Division
Taylorsville Redwood Campus
BB 115
General Information 801-957-4073
Program Information 801-957-4470
Program Website
Academic and Career Advising

Program Faculty
Assistant Professors: Ahmad Karah, A.C. Cox, Jen Klenk, Whitney Wilkinson

Program Description
The Certificate of Proficiency in Marketing Essentials provides the foundational study of marketing upon which students can build their skills in the marketing career field.

Career Opportunities
There are many options to careers in marketing. Marketing can be defined as being the intermediary function between product development and sales. The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

The marketing field covers a broad range of career paths, from the creative to the analytical:

  • At the entry level, you find media buyers responsible for purchasing advertising time and materials.
  • At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design, digital or social media marketing, and help with marketing strategy.
  • Public relations assistants help relate a company’s goals to the public, through press releases, research, press coordination and events.

These entry-level marketing career paths may lead to a job in product or brand management, in which you would be responsible for the success of a brand in a competitive marketplace. Or you may decide to go into market research, the information-gathering arm of marketing. Experienced marketing professionals often start their own businesses or go into senior positions at companies or marketing firms. The marketing field is demanding and competitive, but offers great rewards for those with talent and the drive to excel.

For complete competence in Marketing Management, these courses should be complemented with other career specific, skill building courses. This Certificate of Proficiency may be used as a stackable credential for other Business AS or AAS degrees.

Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx
Books: $300 per semester.

Note: This Certificate of Proficiency is not eligible for financial aid. However, courses within the certificate may be eligible if taken as part of a financial aid eligible program such as an AS or AAS degree. Please check with the Financial Aid Office to determine course and program eligibility.

Estimated Time to Completion
Approximately one semester.

Program Student Learning Outcomes Related College-Wide Student Learning Outcomes
  1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy

Demonstrate an understanding of the promotional mix through the
development of a promotional/advertising campaign.


Develop an understanding of the importance of sales in marketing through
simulated sales presentations.


Use business data and information for decision making on a level
appropriate for a first-year student.


Create and deliver effective presentations that include visual and oral
communication methods to peers.


Advising Notes

It is highly recommended that each student meet with an advisor prior to starting this program. It is the student’s responsibility to understand the requirements for their chosen program of study and to examine each course description for details about the prerequisite classes. The program advisor may be reached at (801) 957-4323.