Jun 04, 2023  
2019-2020 SLCC General Catalog 

Marketing Management: CC (CTE)

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Certificate of Completion l 37 credits minimum

Management and Marketing Division
Taylorsville Redwood Campus
BB 115
General Information 801-957-4073
Program Information 801-957-4470
Program Website
Academic and Career Advising

Program Faculty
Assistant Professors ‒ Ahmad Kareh, A.C. Cox, Jen Klenk, Whitney Wilkinson

Program Description
Marketing is a major function of business with a widely diverse field of job opportunities, including retailing, direct sales, advertising, physical distribution, logistics, and purchasing. Information management, customer service and public relations are also important aspects of the field. Marketing continues to increase in importance in the world of commerce and industry and many managers are selected from successful marketing personnel. Students cultivate fresh viewpoints and leadership skills through an open exchange of ideas and experiences while participating in team activities and problem-solving situations.

This program is a one-year course of study surveying essentials of marketing management to include the study of business theory and principles which are important in both national and global perspectives.

Students who are interested in pursuing courses leading to a Bachelor’s Degree in Marketing Management should follow the courses listed in Business Associate of Science or Business Associate of Arts degrees listed elsewhere in this catalog.

Career Opportunities
Marketing Manager, Market Research Analyst, Sales Manager, Advertising and Promotions Manager, Customer Service Representative

Estimated Cost for Students
Tuition and student fees: http://www.slcc.edu/student/financial/tuition-fees.aspx
The estimated cost for textbooks per semester is $500.
Some courses may have lab fees.

Estimated Time to Completion
If students follow the proposed sample schedule outline, time to completion is 2 semesters.

Program Student Learning Outcomes Related College-Wide Student Learning Outcomes
  1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy

Synthesize in writing and orally an understanding of marketing theory and practical application of marketing techniques.
Create and deliver effective visual and oral marketing presentations.


Communicate effectively by working in teams and presenting analyses on case studies and business scenarios.


Solve marketing research problems by choosing and applying appropriate mathematical techniques.


Think critically by extracting relevant data from information resources, processing it appropriately, and drawing reasonable conclusions by demonstrating ability to provide solutions to marketing scenarios.


Be civically engaged by participating in educational and/or service learning projects.


Advising Notes

Students who need to take preparatory classes to meet the requirements of first semester courses should plan on extra time to complete the program. The classes designed to assist students in reaching the skill level necessary to enter the certificate and degree programs are computer applications and MATH 0990 . Any class in the preparatory skills may be waived for students who can demonstrate equivalent skills.

It is the student’s responsibility to examine each course description for details of prerequisite classes. Those prerequisites must be satisfied before a class may be taken.

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