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SLCC Catalog

    Salt Lake Community College
   
 
  Nov 17, 2017
 
2017-2018 SLCC General Catalog 
  
2017-2018 SLCC General Catalog

Digital Marketing: CP (CTE)


Certificate of Proficiency | 17 credits

Marketing and Management Division
Taylorsville Redwood Campus
BB 109
General Information (801) 957-4073
Program Information (801) 957-4470
Academic and Career Advising
Academic Advisor

Program Faculty

Program Description
The Certificate of Proficiency in Digital Marketing combines principles from marketing, design, and writing to prepare students for an innovative marketing role relevant in today’s rapidly shifting marketplace.

Career Opportunities
As digital branding continues to grow, social media and online customer interaction are becoming core skills that employers are expecting from marketers.  The marketer today also assumes the roles of the blogger, the graphic designer, and the social media expert in a company.  With the control of the brand shifting to the consumer it is increasingly important for marketing professionals to find a new approach to communicating in the digital age.  The field is constantly growing and there is a need to prepare students with the skills that will give them a well rounded background to succeed in the digital marketing industry.   The salary range for Digital Marketing & Social Media Marketing entry-level positions range from $36K to 70K.

The marketing field covers a broad range of career paths, from the creative to the analytical.

For complete competence in Digital Marketing, these courses should be complemented with other career specific, skill building courses.  This Certificate of Proficiency may be used as a stackable credential for the AAS in Business Administration.

Transfer/Articulation Information
The certificate by itself is not designed to transfer. However, some of the courses may articulate with other institutions.  Please see academic advisor for information regarding course transfers.

Estimated Cost for Students
In addition to SLCC tuition and fees, the estimated cost of books is $300 per semester.

Estimated Time to Completion
Approximately two semesters.

Program Student Learning Outcomes Related College-Wide Student Learning Outcomes
 

1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy
8 - Develop lifelong wellness

Demonstrate an understanding of core concepts of marketing in business. 1
Develop an understanding of the importance of digital media in the marketing field. 1
Understand design concepts and tools to execute marketing campaigns. 4
Able to develop marketing strategy and integrated marketing communications plan with unique marketing mix for specific products. 4
Develop written communication skills for a profession in digital marketing 2

Advising Notes


It is highly recommended that each student meet with an advisor prior to starting this program. It is the student’s responsibility to understand the requirements for their chosen program of study and to examine each course description for details about the prerequisite classes. The program advisor may be reached at (801) 957-4323.