Certificate of Proficiency | 19 credits
Management and Marketing Division
Taylorsville Redwood Campus BB 109
General Information 801-957-4073
Program Information 801-957-4470
Academic and Career Advising
This is a Certificate of Proficiency designed to introduce students to the field of Data Analytics and Business Intelligence. Business Intelligence is a data driven decision making approach that uses statistics & data analysis, information technology, and fact-based data to measure business performance to guide an organization in business planning and effective decision making. Data analytics tools are used to visualize and explore the patterns and trends in the data to predict future business outcomes with the help of predictive modeling.
This program will teach student how data analytics tools are used to visualize and explore the patterns and trends in the data to predict future business outcomes with the help of forecasting and predictive modeling. The student will gain an understanding of how big data and business analytics tools are used in key areas of business including finance, operations, human resources, and digital marketing. This certificate will also prepare the student for further study and a career in analytics - one of the emerging fields.
Successful companies use their data as an asset and use them for competitive advantage. These companies use business analytics tools as an organizational commitment to data-driven decision making. Business Intelligence helps businesses in making informed business decisions. It is also critical in automating and optimizing business processes.
|Management Analysts (13-1111)
|Market Research Analysts and Marketing Specialists (13-1161)
|Financial Analysts (13-2051)
|Operations Research Analysts (15-2031)
Depending upon your field of study, specialization, and interest, you can choose a career in:
- Management Analytics
- Customer Analytics
- Operations Analytics
- Marketing Analytics
- Accounting Analytics
Career Opportunities in Utah
There were 146,995 total job postings in this area from April 2011 to December 2015, of which 30,075 were unique. These numbers give us a Posting Intensity of 5-to-1, meaning that for every 5 postings there is 1 unique job posting.
This is close to the Posting Intensity for all other occupations and companies in the region (6-to-1), indicating that they are putting
Estimated Time to Completion
|Program Student Learning Outcomes
||Related College-Wide Student Learning Outcomes
1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy
8 - Develop lifelong wellness
|Students will learn how the Business Analytics tools are used to visualize and explore the patterns and trends in the data to predict future business outcomes with the help of forecasting and predictive modeling.
||1, 2, 3, 4, 6
|Students will understand how big data and business analytics tools are used in key areas of business including finance, operations, human resources, and digital marketing.
||1, 2, 3, 4, 6
|Students will learn how companies use business analytics tools as an organizational commitment to data-driven decision making.
||1, 2, 3, 4
|Students will learn how to use specific database and spreadsheet tools.
||1, 3, 7
|Students will experience a higher level application of database and spreadsheet software in analyzing and modeling business related problems.
||1, 3, 4, 7