Aug 17, 2018  
2017-2018 SLCC General Catalog 
2017-2018 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG **** ]

Marketing Essentials: CP (CTE)

Certificate of Proficiency | 16 credits minimum

Management and Marketing Division
Taylorsville Redwood Campus
BB 109
General Information (801) 957- 4073
Program Information (801) 957- 4470
Program Website
Academic and Career Advising
Academic Advisor Taylorsville Redwood Campus BB 226E, (801) 957-4323

Program Faculty
Assistant Professors: Ahmad Karah, A.C. Cox, Jen Klenk, Whitney Wilkinson

Program Description
The Certificate of Proficiency in Marketing Essentials provides the foundational study of marketing upon which students can build their skills in the marketing career field.

Career Opportunities
There are many options to careers in marketing. Marketing can be defined as being the intermediary function between product development and sales. The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

The marketing field covers a broad range of career paths, from the creative to the analytical:

  • At the entry level, you find media buyers responsible for purchasing advertising time and materials.
  • At smaller companies, marketing specialists handle that task, and they also provide promotional copy and package design, digital or social media marketing, and help with marketing strategy.
  • Public relations assistants help relate a company’s goals to the public, through press releases, research, press coordination and events.

These entry-level marketing career paths may lead to a job in product or brand management, in which you would be responsible for the success of a brand in a competitive marketplace. Or you may decide to go into market research, the information-gathering arm of marketing. Experienced marketing professionals often start their own businesses or go into senior positions at companies or marketing firms. The marketing field is demanding and competitive, but offers great rewards for those with talent and the drive to excel.

For complete competence in Marketing Management, these courses should be complemented with other career specific, skill building courses. This Certificate of Proficiency may be used as a stackable credential for other Business AS or AAS degrees.

Estimated Cost for Students
In addition to SLCC tuition and fees, the estimated cost of books is $300 per semester.

Estimated Time to Completion
Approximately one semester.

Note: This Certificate of Proficiency is not eligible for financial aid. However, courses within the certificate may be eligible if taken as part of a financial aid eligible program. The certificate is financial aid eligible, if you plan to stack it with other certificates, which will lead to a Certificate of Completion or AAS degree. Please check with the Financial Aid Office to determine if your classes are eligible.

Program Student Learning Outcomes Related College-Wide Student Learning Outcomes
  1 - Acquire substantive knowledge
2 - Communicate effectively
3 - Develop quantitative literacies
4 - Think critically & creatively
5 - Become a community engaged learner
6 - Work in professional & constructive manner
7 - Develop computer & information literacy
Demonstrate an understanding of the promotional mix through the
development of a promotional/advertising campaign.
1 - Acquire Substantive Knowledge
Develop an understanding of the importance of sales in marketing through
simulated sales presentations.
1 - Acquire Substantive Knowledge
Use business data and information for decision making on a level
appropriate for a first-year student.
4 - Think Critically and Creatively
Create and deliver effective presentations that include visual and oral
communication methods to peers.
2- Communicate Effectively

Sample Schedule

Advising Notes:

It is highly recommended that each student meet with an advisor prior to starting this program. It is the student’s responsibility to understand the requirements for their chosen program of study and to examine each course description for details about the prerequisite classes. The program advisor may be reached at (801) 957-4323.