Oct 31, 2025  
2022-2023 SLCC General Catalog 
    
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2022-2023 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]

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MKTG 1030 - Introduction To Marketing

Credits: 3
This course teaches foundational marketing concepts that reflect industry practices. It explores balancing consumer and brand insights to communicate messaging that resonates with customers while highlighting a brand’s competitive advantage. Students will demonstrate their understanding through a variety of methods including case studies, group work, Community-Engaged Learning, and active participation.

Semester: All


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