2021-2022 SLCC General Catalog [**** ATTENTION: YOU ARE VIEWING AN ARCHIVED CATALOG ****]
|
MKTG 1030 - Introduction To Marketing Credits: 3 This course teaches foundational marketing concepts that reflect industry practices. It explores balancing consumer and brand insights to communicate messaging that resonates with customers while highlighting a brand’s competitive advantage. Students will demonstrate their understanding through a variety of methods including case studies, group work, service learning, and active participation.
Semester: All
Click here for searchable class schedule
|