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SLCC Catalog

   
2017-2018 SLCC General Catalog
Salt Lake Community College
   
 
  Oct 18, 2017
 
2017-2018 SLCC General Catalog 
  
2017-2018 SLCC General Catalog

Course Descriptions

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Course Numbering Information:
Courses at SLCC are identified by an alphabetic prefix (two to four letters) followed by a four-digit number. Numbers beginning with a “1” generally indicate a course designed primarily for freshmen (such as ENGL 1010 ); numbers beginning with a “2” generally indicate courses designed primarily for sophomores (such as MATH 2010 ); numbers beginning with a “0” generally indicate preparatory courses that are non-transferable (such as WRTG 0990 ).

 

Marketing Management

  
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    MKTG 1010 - Customer Service (HR)

    Credits: 2
    This course covers the basic service skills in business for both internal and external customers. It also discusses conflict management,stress, professionalism, time management, and telephone usage. Course may be taught with a Service Learning component.

    Semester: All


    Click here for searchable class schedule

  
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    MKTG 1030 - Introduction To Marketing

    Credits: 3
    Introduction to Marketing covers a wide range of basic marketing concepts. The major objective of this class is to establish a foundation of the marketing process. Course materials are designed to develop knowledge of both general and specialized marketing terms. Objectives for each subject unit are listed at the beginning of each section of the text.

    Semester: All
    Additional Course Fee Required


    Click here for searchable class schedule

  
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    MKTG 1050 - Consumerism (ID)

    Credits: 3
    This course explores marketing from the consumers’ perspective. Students will learn to critically evaluate messages communicated through marketing media and determine the impact on individual behavior and society as a whole.

    Semester: All


    Click here for searchable class schedule

  
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    MKTG 1070 - Advertising & Promotions

    Credits: 3
    Concentration on the promotional mix of advertising, publicity, personal selling and sales promotion. Creativity, planning, and budgeting skills are established through development of a promotional campaign.

    Semester: Fall
    Additional Course Fee Required


    Click here for searchable class schedule

  
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    MKTG 1300 - Business Presentations

    Credits: 2
    The ability to communicate well is one of the most essential skills that employers seek-even above specific technical skills a job requires. MKTG 1300 gives the student an opportunity to build powerful business presentation skills. Because business situations are so varied, this course will help you learn and apply principles of business presentations that are relevant in any professional environment.

    Semester: Fall
    Additional Course Fee Required


    Click here for searchable class schedule

  
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    MKTG 1480 - Sales

    Credits: 3
    Concentration on the various sales techniques with emphasis on pre-approach, needs, benefits, objections and closing. Experience in basic techniques through participation in a series of simulated sales calls. Emphasis is on assisting students as they develop their personal philosophy of sales.

    Semester: Spring


    Click here for searchable class schedule

  
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    MKTG 1900 - Special Projects (Collegiate DECA)

    Credits: 2
    This class provides the opportunity to apply business techniques and strategies in various hands-on projects and activities. Collegiate DECA is an international professional organization which prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, management and other business related career fields.

    Semester: Fall & Spring


    Click here for searchable class schedule

  
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    MKTG 1910 - Event Marketing

    Credits: 3
    Event Marketing is a project-oriented class that produces a marketing event for an organization, company, or industry. This student-focused project concentrates on creating, planning, implementing, and evaluating the marketing activity.

    Semester: Fall


    Click here for searchable class schedule

  
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    MKTG 1960 - Professionalism in Bus. (HR)

    Credits: 3
    The course is designed to develop professionalism skills in human relations, office protocol, communications, stress management, team-building, group dynamics, business ethics, diversity, international relations, and more. Activities and group discussions are designed to give students practical, hands-on experiences in a simulated professional environment.

    Semester: All


    Click here for searchable class schedule

  
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    MKTG 2000 - Marketing CO-OP Education

    Credits: 1-3
    Supervised work experience in field related to program major. Credit is awarded for completion of specific learning objectives that provide new learning that is related to program major.

    Prerequisite: Sophomore status and instructor approval
    Semester: All


    Click here for searchable class schedule

  
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    MKTG 2100 - Marketing Research

    Credits: 3
    Students learn the methods of gathering data to make marketing decisions, using various tools to develop questionnaires, set up focus groups, and analyze data for marketing decision-making.

    Prerequisite: MKTG 1030
    Semester: Spring
    Additional Course Fee Required


    Click here for searchable class schedule

  
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    MKTG 2350 - Retail Management

    Credits: 3
    Students research and apply retail concepts of merchandise management, assortment, pricing, visuals, etc. Planning, distribution support functions, selling, advertising and promotion in regular retail business operations are researched and discussed.

    Semester: Spring


    Click here for searchable class schedule

  
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    MKTG 2400 - International Marketing

    Credits: 3
    Students learn the unique issues facing marketing professionals doing business in the global marketplace. Students develop strategies for dealing with cultural and language differences encountered in international marketing.

    Prerequisite: MKTG 1030 and ECON 2010
    Semester: Fall
    Additional Course Fee Required


    Click here for searchable class schedule

  
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    MKTG 2500 - Marketing Capstone

    Credits: 3
    Students will work in teams to analyze the needs of an approved client from the community from the perspective of management, marketing, and informations systems.  They will gain real world experiences through developing and implementing a plan, utilizing skills learned from previous classes.

    Prerequisite: MKTG 1070  and MKTG 2100  and MKTG 2350  (may be taken concurrently)
    Semester: Spring
    Additional Course Fee Required


    Click here for searchable class schedule

  
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    MKTG 2810 - Digital Marketing

    Credits: 3
    Students learn and use digital marketing skills and tools to create a successful digital marketing strategy that includes social media and e-commerce to drive and manage sales, online advertising, accounting, customer service, and general business management.

    Prerequisite: MKTG 1030  
    Semester: Spring


    Click here for searchable class schedule

  
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    MKTG 2950 - Business Leaders Forum

    Credits: 1
    The Business Leaders Forum presents an interactive forum where students will be introduced to community business leaders and entrepreneurs. Industry leaders can include Directors, CEO, Controller, HR Managers etc. Each week new Business Leaders will share their experience and expertise in a lecture style forum. Topics studied will vary from semester to semester.

    Semester: All


    Click here for searchable class schedule

  
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    MKTG 2990 - Current Topics in Marketing

    Credits: 1-3
    Students develop special projects related to topics, which vary from semester to semester.

    Prerequisite: Instructor approval
    Semester: All


    Click here for searchable class schedule

 


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